動向
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Noun formed from kanji 『動』 (dō, 'move') and 『向』 (kō, 'direction'). Used to describe general directions or patterns in society, markets, or behavior. Example: 『市場の動向』 (shijō no dōkō, 'market trend').
Theme

At a café, User and their colleague Aiko discuss recent trends in their industry for a project report.

動向

どうこう

trend, tendency, movement, attitude

Advanced ExpansionAbstract Concepts

Memory Hook

Imagine a 'do' (動 dou) and 'ko' (向 kou) moving together in a trend. 'Do-ko' sounds like 'do go' — trends go and move!

Cultural Note

In Japanese business and media, 『動向』 (dōkō) is often used to discuss market trends, political movements, or public attitudes, such as in news reports analyzing consumer behavior.

Forms

Base: 動向Noun formed from kanji 『動』 (dō, 'move') and 『向』 (kō, 'direction'). Used to describe general directions or patterns in society, markets, or behavior. Example: 『市場の動向』 (shijō no dōkō, 'market trend').