是非
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Adverb used to express strong affirmation or encouragement. Often paired with requests or invitations to emphasize sincerity.
Theme
At a local café, User and their friend Ken are discussing plans to attend a weekend music festival that Ken has been excited about.
是非
ぜひ
certainly, by all means
Core Language Building BlocksAdverbs & Connectors
Memory Hook
Imagine someone insisting, 'Yes, yes, by all means!' The sound 'zehi' (是非) echoes their certainty — think 'zeal' for enthusiasm and 'hi' for high priority, making it 'certainly'.
Cultural Note
In Japanese culture, 『是非』 (zehi) is often used in polite invitations or strong recommendations, such as 『是非来てください』 (zehi kite kudasai, 'Please come by all means'). It conveys sincerity and eagerness.
Forms
Base: 是非Adverb used to express strong affirmation or encouragement. Often paired with requests or invitations to emphasize sincerity.